My websites don’t search the MLS, on purpose
No map, no filters, no MLS feed. Zillow already won home search, IDX is a monthly rental, and your brokerage has probably handed you a search site already.
The notes
Posts
Your AI is super Google until you connect the MLS
Out of the box, AI guesses about your market from the public web. FBS’s Flexmls connector lets Claude or ChatGPT read the East Tennessee REALTORS® MLS through your own login. Here’s how to set it up and what to ask it.
Thirty agent websites, zero text buttons
I checked 30 agent websites around Knoxville for the things I put on every site I build. Most were missing most of them. Here they are, shown on Sara Johnson’s site.
My butt dyno rode shotgun in a CT5-V Blackwing
Roddy has fixed my cars for a decade. Now he has a 668-horsepower Cadillac, I had the passenger seat, and the man who owns a dyno is leaving his own car stock.
SEO vs. AEO: the website that only said its own name
Google ranks pages. AI assistants quote answers. Here is what each one wants, shown on a friend's mortgage site I rebuilt this fall, with the old version for comparison.
House rules
What you’re in for.
I write about what I know, what I like, and what I’ve broken. Cars, mostly the fast ones. Computers, including a very large one in Oak Ridge. History, because it keeps happening. And two pugs, Smalls and Weezy, who run this house and would like that on the record.
No politics. I have opinions, a keyboard, and a domain name, so understand that this is a threat I am choosing, daily, not to carry out.
Every post goes out under my name, so the facts get checked. If I get one wrong anyway, tell me and I’ll fix it and say so.
About me
I’ve fixed a supercomputer. Your website will be fine.
Stacey Kilgore. Knoxville, Tennessee. Web design, SEO, and AI workflows for real estate pros — after a career keeping much bigger machines running.
Background
- Frontier exascale supercomputer
- SunTrust internet banking
- SAIC enterprise IT
- NetSuite administration
Career
The short version.
My career started with helping launch internet banking at SunTrust, back when that was a new idea. Since then: building a “tech stack” for a real estate team before anyone called it that, a short stint at CompUSA, building an IT team from scratch, writing a floor-management software package, administering NetSuite, helping run IT for Orange County, California, with SAIC, and repairing hardware on Frontier, the first exascale supercomputer, at Oak Ridge National Laboratory.
For a computer nerd, that last one is like working in the front office for the Yankees, the Lakers, and the Cowboys at the same time.
Why this
Why real estate.
My wife, Hilary, is an agent with Keller Williams Signature here in Knoxville. I’m the technical half of her business: the website, the blog, the neighborhood guides, the automations that write and publish while she’s out showing houses. Everything I offer, I built for her first, and it runs every day.
Now I do it for other agents and lenders who want the same edge. I’m also working on my real estate license, because apparently I can’t have enough to do.