SEO vs. AEO: the website that only said its own name
Google ranks pages. AI assistants quote answers. Here is what each one wants, shown on a friend's mortgage site I rebuilt this fall, with the old version for comparison.
Web design / SEO / AEO / AI workflows — Knoxville, TN
Your site should show up everywhere they look.
Hand-coded websites for real estate agents and lenders — engineered to rank on Google, get cited by AI assistants, and run your marketing while you’re out showing houses.
Stack
Hand-coded HTML/CSS. Zero frameworks, zero page builders.
Structured data
Person · Service · FAQ · Local business, on every page.
AI citability
Direct-answer pages. Clear entity signals. Nothing buried.
Service area
Knoxville · Farragut · East Tennessee · Remote.
Background
- Frontier exascale supercomputer
- SunTrust internet banking
- SAIC enterprise IT
- NetSuite administration
From the notes
All notes→
SEO and AEO, in plain English.
Services
Two modules. Run one or both.
Module 01
Web design
Fast, hand-built, yours.
No WordPress bloat, no template subscription, no plugin roulette. A site that loads instantly on a phone in a driveway and looks like it cost more than it did.
Open module→Module 02
AI-automated content & workflows
Your marketing, on autopilot.
The systems I built for a working agent, built for you: blog posts from a one-line prompt, CMA and property sheets, neighborhood guides, tour-video scripts with YouTube SEO, a daily market brief in your inbox.
Open module→Selected work
All work→
Built, shipped, running.
Keller Williams Signature
A working agent’s entire web presence.
Full site, blog, neighborhood guides, and the automated content pipeline that keeps it fed — designed, coded, and maintained by me.
Visit hilarykilgore.com→
Also on this domain
A couple of small production apps I built for my own household — serverless functions, real storage, real users. Two of them are pugs.
Check your site
Find out
Is your site actually getting found — by Google and by AI?
Send me your URL. I’ll tell you what a search engine sees, what an AI assistant would say about you, and what I’d fix first. No charge, no sales call.
About
I’ve repaired hardware on Frontier, the first exascale supercomputer. Don’t worry about your tech, I got this.
Before that: helping launch internet banking at SunTrust, building an IT team from scratch, writing floor-management software, administering NetSuite, running IT for Orange County at SAIC.
Now I build websites and automations for my wife Hilary’s real estate business, and for other agents and lenders who want the same edge. I love my wife, my pugs, and my cars. I’m also working on my real estate license, because apparently I can’t have enough to do.
More about me→
Questions
Straight answers.
Q.01
What is answer engine optimization?
AEO is structuring your site so AI assistants — ChatGPT, Claude, Perplexity, Google's AI Overviews — can understand it, trust it, and cite it. In practice: clear information about who you are and where you work, structured data on every page, and content that answers real questions directly instead of burying them in marketing copy.
Q.02
Do you only do websites?
No. I also build AI-automated content and marketing workflows — blog posts from a one-line prompt, CMA and property sheets, the systems I built for a working agent — either set up in your own account or run for you. The details are on the AI workflows page.
Q.03
I already have a brokerage page. Do I need my own site?
Your brokerage page ranks for the brokerage. Your own site ranks for you, your neighborhoods, and your name — and it goes with you if you ever move.
Q.04
What does a site cost?
A one-page site is $999. The five-page agent package is $1,999. The ultimate package — the agent package plus up to eight neighborhood pages, a blog, answer engine optimization, and a Google Business Profile — is $3,999. All three include domain registration and the first year of care, then $149 a year to keep it online. Extra pages, neighborhood pages, a blog, and automated content are quoted on top of the smaller builds — extra pages typically $349 each. Full breakdown on the pricing page. AI workflows are scoped per project — tell me what you need and you'll get a straight number.
Q.05
Do you only work with people in Knoxville?
Knoxville, Farragut, and East Tennessee are home, and local search is where I have the most to offer. But everything I do works remotely.
Contact
Tell me what you need.
A new site, a rescue of the one you have, or the marketing machine behind it. Short form, no sales call required.
Or just email hello@staceykilgore.com